Europe
Europe accounts for a third of ABC Invest's net sales and around
40% of our operating profit. Our planned expansion across the year
has focused on three countries in this region: France, Sweden and
Iceland. Due to our continued leadership in innovation, our
commitment to research and our increased marketing activity, we
end the year in an excellent position.
Measuring success Our Markets
Top performing countries were the UK
(12% rise in sales), Germany (9% rise in
sales) and Austria (7.5% rise in sales),
all countries where we have been
established for more than five years
and with steady year-on-year growth.
We continue to drive sales with our
strong focus on ethics and quality,
and our extensive reviews of each
market's economic conditions and
trends, to ensure we adapt and keep
market share.
Europe continued to perform
strongly for ABC Invest with our best
results in more than five years. We
now have a successful presence in
ten European countries, with highest
net sales in the UK.
The launch of our core products in
France, Sweden and Iceland has
allowed us to tap into new markets
whilst growing our existing business.
THE INTERACTIVITY
THE INTERACTIVITY
THE INTERACTIVITY
THE INTERACTIVITY