Key Highlights
Sales rose by 12% in the UK
Marketing investment was focused on
the 'Investing In You' campaign
Our new Ethical Services Business
package was the most profitable
product in 2014
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Future Challenges
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Lowest sales figures were reported by our Swedish
operation, due to the business running for only
three months of the reported financial year. While
sales were average for the months of operation
(March to May), there is work to do in embedding
the brand in the local market and an extensive
marketing campaign has been planned for Autumn/
Winter 2015 and into Spring 2016.
Looking ahead, we are on course to open our first
office in Latvia in early 2016, to be followed by
offices in Poland and Estonia later next year, as we
build on our currently limited presence in Central
and Eastern Europe.
THE INTERACTIVITY